MASORANGE
Backstage
The lifecycle
40 accounts · €15915.00 MRR under management
Client acquisition
Active client
Client recovery
cold list · web form → outbound sales call
signed → onboarding
usage −40% · invoice 45d overdue → retention / collections call
renews ≤30d → renewal call
cancelled 90d → win-back campaign
Levante + Baleares
40 customers · 7 cities
Attention
Coming up
Talleres Mediterráneo renews in 1d
Clínica Dental Levante renews in 6d
Clínica Dental Levante · 94d overdue · €595.95
Náutica Deportiva · 108d overdue · €535.05
Gimnasio Mistral · usage dropped 38% (at risk)
Silvicultura Aragón · usage dropped 41% (at risk)
Cantera Costa Blanca · usage dropped 42% (at risk)