Telefónica
LIVE · 1Backstage
The lifecycle
40 accounts · €23185.00 MRR under management
Client acquisition
Active client
Client recovery
cold list · web form → outbound sales call
signed → onboarding
usage −40% · invoice 45d overdue → retention / collections call
renews ≤30d → renewal call
cancelled 90d → win-back campaign
Iberia
40 customers · 7 cities
Attention
Coming up
Marina Puerto Sur renews in 0d
Bodega Sol y Mar renews in 4d
Náutica Trocadero · 66d overdue · €238.00
Clínica Dental Sol · 66d overdue · €759.00
Gimnasio Fénix · usage dropped 42% (at risk)
Silvicultura Norte · usage dropped 48% (at risk)
Cantera Levante · usage dropped 54% (at risk)